Effective as of March 17, 2022.
This Privacy Policy applies to the Lofts at American Life website operated by Red Rock Realty Group, Inc., an Alabama corporation, and its subsidiaries and websites for the properties managed by Red Rock Realty Group, Inc. (referred to herein as “RRRG”, “we”, “us”, or “our”) and applies to information, products and services provided by Lofts at American Life in the U.S..
RRRG recognizes the importance of protecting the privacy of individual-specific information collected from and about our website users (referred to as “customers”, “you” or “your” in this Privacy Policy). RRRG may collect a variety of personally identifiable information from customers, including information about customers and their spouses, domestic partners, dependents, family members and apartment occupants such as name, mailing address, email address, telephone number, Social Security/national insurance number, and other background information described in this document, depending on the specific service being provided (“Personal Information”). This Privacy Policy describes what Personal Information we gather and how we use it. In some instances, and in particular, if you are asked to submit registration details through this site, you may be requested to agree to additional terms regarding our use of your Personal Information, and those additional terms will apply in that context. This Privacy Policy constitutes an integral part of our website’s Terms of Use and is subject to the provisions thereof, including with respect to Limitation of Liability and governing law. We encourage you to read this Privacy Policy before you send or share Personal Information with us or use our website and to read it again when you return to it.
You acknowledge that this Privacy Policy is part of the Lofts at American Life website’s Terms of Use and by accessing or using this Site you agree to be bound by all of its terms and conditions. If you do not agree to these terms and conditions, please do not use this Site. We reserve the right to change this Policy at any time. Such changes, modification, additions or deletions shall be effective immediately upon notice thereof. You acknowledge and agree that it is your responsibility to maintain a valid email address if you are a registered user, review this Site and this Privacy Policy periodically and to be aware of any modifications. Your continued use of this Site after such modifications will constitute your: (a) acknowledgement of the modified Privacy Policy and (b) agreement to abide and be bound by the modified Privacy Policy.
WHAT PERSONAL INFORMATION DOES RRRG COLLECT?
We collect Personal Information from our websites in order to provide you with information on the Lofts at American Life experiences you have expressed an interest in, to provide you with information on other similar RRRG experiences we believe will be of interest to you, and to better understand how we can help prospective clients, residents and employees. We also collect Personal Information for the purposes of administering certain services to residents and/or applicants, which may include, but not be limited to, services necessary or appropriate to complete any transaction, delivery, or provision of products and services, among other services that RRRG may offer or provide from time-to-time (“Company Services”). Such personal information may include Personal Information. The type of Personal Information we collect will depend upon what we will need in order to provide you with the particular product or service that interests you. In the case of prospective residents and applicants for employment, the information requested on our registration form includes some or all of the following Personal Information: name and address, age or date of birth, email address, occupation, employment information, telephone number, educational background and Social Security/national insurance number, payment card information, and/or financial account information. Those interested in becoming residents will be asked to include most of the following further information: the kind of service you are requesting, the apartment size you are looking for, where you want to live, the type of building you prefer, your proposed rent budget, the number of individuals in your household and their ages, and whether or not you have pets.
If you become a resident of a residential community we manage, you may be asked to provide your credit card information in order to make payments for rent and other services. Since we provide these services through contractual arrangements with third-parties, we may need to release your personally identifiable information to these third parties. The use of your personally identifiable information by third parties service providers is governed by their privacy policies and terms of use.
For those interested in applying for employment at RRRG, the following additional Personal Information may be requested or obtained: credit checks, background checks, reference checks and employment verification. Where required, we will obtain your consent before undertaking these checks. Once a candidate accepts a position, the candidate may be asked to complete additional information. This may include an invitation to self-identify ethnicity or race. This information is only collected for meeting government reporting requirements and the provision of this information by candidates is voluntary. Our residential communities have their own separate sites and we use separate sites for the processing of rental applications and agreements and to assist our residents with other tasks which are required or helpful to them, such as paying rent online. You will move away from this site when engaging in those activities. The privacy policy set forth herein applies to the websites of our residential communities.
USAGE TRACKING: USE OF IP ADDRESSES
An IP address is a number that is automatically assigned to your computer whenever you are connected to the Internet. Web servers, the main computers that serve up web pages, automatically identify your computer by its IP address. As permitted under applicable law, LoftsatAmericanLife.com collects IP addresses for the purposes of system administration, gathering and analyzing aggregated information, creating a better experience for users and auditing the use of our site. Your session will be logged, along with your IP address. We will seek to link IP addresses with Personal Information when we feel it is necessary to protect this site and other users from harm and to prevent criminal misconduct. Please see the section on Use of “Cookies.”
USE OF “COOKIES”
Cookies are pieces of information that a website transfers to an individual for record-keeping purposes. Cookies make web surfing easier for you by saving your preferences while you are at our site. The use of cookies is an industry standard, and as such, you will find them at most major websites. By showing how and when users use a site, cookies help us see which areas are popular and which are not. Many improvements and updates to the site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies. We use the information from cookies only to provide services better tailored to your needs and for the protection of our website and users from potential harm. We never save passwords or credit card information in cookies.
We use persistent session and third-party tracking cookies on our website which are cookies that stay in your web browser between visits. We use these to capture analytical information about our visitors that helps us to improve the performance of our website and create a better experience. These cookies allow us to recognize and count the number of visitors, to provide content related to a prior visit to the website, and to see how visitors move around the site and the products and services they are interested in when they are using it. This helps us to improve the way our website works.
Most browsers are set up to accept cookies. If you want to change your cookie preferences, you can do so through your browser settings or refuse the cookies when you enter the website. Please remember that our cookies are often used to give you certain functionality and without them you may not be able to use some of our website e.g. save properties from our listings.
You can also remove cookies that have already been set in your browser via your browser settings. By entering and using our site, you agree that we can place these types of cookies on your device.
WHAT INFORMATION DO WE SHARE OR DISCLOSE?
RRRG will disclose Personal Information for business operations as described below.
We do not commercialize or share your Personal Information with third parties, unless:
- Such information is shared and/or commercialized following receipt of a specific request and/or permission from users;
- Such information is shared with affiliated companies and/or potential investors (in any form of business transaction, including purchase or merger);
- Such information is shared with vendors and service providers that may from time to time be selected or utilized by RRRG, its agents, or the owners of residential communities we manage, for the purposes of administering or carrying out management responsibilities and business objectives for the community;
- Such information is shared in order to comply with or in accordance with any applicable law and/or court orders and/or in order to prevent suspected illegal acts, frauds, situations involving potential threats to the safety of any person, or as otherwise required by law. This includes responding to lawful requests by public authorities, including to meet national security or law enforcement requirements;
- Such information is shared in order to help RRRG defend against claims and/or establish or exercise any legal right that RRRG may have;
- Such information is shared in order to help RRRG prevent violations of the Terms of Use and this Privacy Policy or to otherwise protect the rights, property, or safety of employees, residents and other persons others, including exchanging information with third parties for fraud protection and credit risk reduction, in accordance with applicable laws.
THIRD-PARTY SITE LINKS
You should be aware that when you are on the Lofts at American Life website you could be directed to other third party sites that are beyond our control. There are links to other sites which take you outside our service. These other sites may include sites of other advertisers, sponsors and partners that may use their logo with ours as part of a co-branding agreement. These other sites may send their own cookies to visitors to collect data or solicit information. RRRG does not control these sites and therefore is not responsible for their content. The inclusion of hyperlinks to any other sites by LoftsatAmericanLife.com does not imply any endorsement of the material on such sites, nor any association with their operators.
RRRG policies do not extend to anything that is inherent in the operation of the Internet, which is beyond our control. Remember that whenever you give out Information online, that information may be collected and used by people you do not know. If users have any questions about security, please contact us using the information in the “Contact Information” section.
EMAIL CONSENT AND OPT-OUT
Your provision of Personal Information through any of our registration forms on this site constitutes your affirmative consent that we may contact you by email to provide you with information and notices relating to the property where you reside, on various similar services available to you at or through that property and on various other properties that may be available and of interest to you in the future. It also means we may email you regarding updates to this Privacy Policy.
You may choose to opt out of receiving future commercial email messages from us as a result of your use of this site. You will need to opt-out separately from any third party sites you have registered with. Please see the section on Third-Party Site Links.
CHILDREN’S PRIVACY
We do not use the site to knowingly collect personal information from children under the age of thirteen (13) that requires parental notice and consent under the Children’s Online Privacy Protection Act (“COPPA”) without such parental consent. By using our site, you represent that you are not under 13 years of age. If you are a child under thirteen (13) years of age, you are not permitted to use the site and should not send any information about yourself to us through the site. In the event that we become aware that we have collected Personal Information from any child, we will dispose of that information, or otherwise treat it, in accordance with COPPA and other applicable laws and regulations. If you are a parent or guardian and you believe that your child under age 13 may have provided personally identifiable information through the Website, please contact us using the information in the “Contact Information” section.
INTERNATIONAL VISITORS
Lofts at American Life is located in the United States (state of Alabama). If you are providing personally identifiable information and are not a resident of the United States, your country’s laws governing data collection and use may differ from those in the United States, in particular, the U.S. may not provide the same level of protections as those in your own country. By providing information to RRRG, you are transferring your personal data to the United States, and you consent to the transfer to, retention of and processing of your data in the United States.
CORRECTING AND DEACTIVATING PERSONAL INFORMATION
This section includes information about how all users may exercise their Privacy Rights. You have the right, freely and at reasonable intervals, to request that RRRG inform you as to whether Personal Information relating to you is being processed. You have the right to request that RRRG correct, supplement, delete or block your Personal Information in the event that the data are factually inaccurate, incomplete or irrelevant to the purposes of the processing activities or if the Personal Information is being processed in any other way which infringes a legal provision. If you wish to exercise your rights or if you have any questions or suggestions regarding the use, collection, or security of your Personal Information, please contact us using the contact details in the “Contact Information” section.
When a request for user deletion is received, we will make all reasonable efforts to purge said data from our systems. Due to the nature of our service, some information may not be fully removed due to backups or archived copies; however, such information will only be used for the purpose of performing a contract that the user has entered into with us.
DATA SECURITY
While we take reasonable steps to secure your Personal Information, no data transmission over the Internet can be guaranteed to be completely secure. Likewise, no storage or processing of your Personal Information or other information on the site, or on other servers or databases to which the information may be transferred, can be guaranteed to be completely secure. Please consider this prior to submitting your Personal Information to us via the site.
NOTIFICATION OF CHANGES
If we decide to change our Privacy Policy, we will advise users of those changes through a general description at the top of this Privacy Policy and may also post these details to other places we deem appropriate so our users are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We may also email you.
CONTACT INFORMATION
You may use this email to get in touch with us for changes to your registered information any other reason relating to this Privacy Policy. If you send us an e-mail, our communication should clearly be marked as data protection query and as being time sensitive.
You may also contact us by mail at Lofts at American Life, 2308 4th Avenue North, Birmingham, AL 35203. If you contact us by mail, your communication should clearly be marked as a data protection query and as being time sensitive.
ACCEPTANCE OF THESE TERMS
By using this site, or providing information to us, you acknowledge your awareness of the terms of this Privacy Policy. If you are not happy with its terms or any amended terms that are made in accordance with this Privacy Policy, you are not authorized by RRRG to use this site.
WEBSITE DISCLAIMER
The materials provided on this server are intended for informational purposes only and are not intended to constitute an offer or solicitation. Despite the efforts of RRRG to provide accurate information, it is not possible to ensure that all information is constantly correct. The materials contained on this server could include technical inaccuracies or typographical errors. Lofts at American Life and RRRG assume no responsibility for any actions taken as a result of using this server, or for errors or omissions in the materials on this server.